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The Rise of Mr. Serial Killer and the Dawn of Hexcraft

The Birth of Mr. Serial Killer: 20 Years of Shadows, Blood, and Curses

The Happy Face Killer 2009

In the twisted tapestry of horror, some stories aren’t written—they are summoned. Twenty years ago, from the depths of a short film, The Happy Face Killer, a figure emerged. Mr. Happy Face—a grinning specter, a sinister mask of innocence—debuted in this small but potent piece of horror cinema. This marked the inception of Mr. Serial Killer, a brand that, over the next two decades, would transcend the screen and bleed into the fabric of reality, spawning films, fashion, and soon, a new dark magic.

From Happy Face to a Global Nightmare

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What began with the maniacal charm of Mr. Happy Face in The Happy Face Killer refused to remain hidden in the dark. Over the next two decades, short films like Mr. Spontaneous and Mr. I Love You played across prestigious festivals, including the Montreal World Film Festival and renowned genre festivals worldwide. These films didn't just rack up awards—they reintroduced audiences to the grinning harbinger of doom, Mr. Happy Face, whose presence lurked like a shadow across the expanding mythos.

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But the tale did not end there.

Follow Your Shadow

In time, a new digital horror series, Follow Your Shadow, emerged, weaving a story that followed the lives of Autumn, a young woman haunted by more than just nightmares, and her enigmatic therapist, Henry Ford Kissinger.

Autumn in Follow Your Shadow
Henry in Follow Your Shadow

Mr. Happy Face returned once more, but this time, a new terror took center stage: Mr. Serial Killer. His name, and the brand it inspired, would etch itself into the annals of horror.

The Return of Mr. Happy Face
The Mask of Mr. Serial Killer

Follow Your Shadow found its dark home on Tubi TV, where its tangled web of Jungian archetypes and psychological horror enthralled audiences, expanding the tale far beyond its origins.

Follow Your Shadow on Tubi TV

The birth of Mr. Serial Killer as a brand, however, wasn’t confined to screens alone. Horror, it seems, has a way of permeating the very fabric of existence, and Mr. Serial Killer evolved into more than just a series—it became a gothic fashion line featuring occult and Rosicrucian symbols, a way for horror lovers to wear their shadows on their sleeves.

Transmutatio Obscura Graphic T-Shirt with Dark Lover Archetype design for modern witches, mystics, and horror fans.
Crucifigor T-Shirt - Alchemy and Rosicrucian Symbols | Gothic Fashion, Occult Clothing, Wiccan Streetwear, Dark Aesthetic Apparel

Hexcraft: The Dark Alchemy Awaits

Cursed Doll of Great Suffering Spell – Inflict Torment Upon the Soul

But the story, as any good tale of terror, does not end there. Lurking on the horizon is something even darker, something more potent than a mere fashion statement or chilling story arc—Hexcraft.

Cursed Dolls of Great Suffering Spell – Inflict Torment Upon the Soul

Imagine a system of curses, a way to bind fate to your will, and reverse it with dark alchemy. A system where hexes and curses intertwine with Jungian shadows, where control over life’s darkest moments is only a spell away.

Reversed Cursed Doll of Suffering Spell – Protection Against Dark Magic

Yes, you read that right. We are forging a system with curses and reverse curses, a hex system designed to draw in those brave enough to toy with forces beyond their understanding. As we develop this twisted infrastructure, we invite you—our followers of darkness—to subscribe to our newsletter. Be among the first to know when Hexcraft is unleashed, stay informed about new gothic collection drops, and follow the ever-evolving saga of Follow Your Shadow as both new and familiar characters crawl from the depths.

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The story of Mr. Serial Killer is not one of endings—it is a tale that grows, a shadow that stretches further with each passing year. Darkness lingers, and the best horrors are yet to come.

Mr. Happy Face Chronicles 2025
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